With practically every company in America now using webinars and virtual events, how can you make sure your webinars stand out?
Before anything else, you need to consider the goals and vision of your webinar. Are you trying to acquire cold leads, attract current clients and referrals, promote your brand? Once you know the answer, you’ll better know how to build your presentation and your marketing.
Second, understand your audience and craft a targeted message campaign. Targeted messaging is a critical part of your event; it will position your business and services to your IDEAL client, and ensure they are the people coming to your event.
Lastly, be an expert on your material. American’s are looking for assurances, and we want confident people to deliver them. You have a limited window to do this, so take the time to hone your presentation and your message for the audience, NOT FOR YOU.
To help you stay on track with your webinars, I’ve created a 10-Step Marketing Planning Guide and a list of 14 tips and best practices for your events.
Check out my 10-step webinar planning guide here
Check out my tips and best practices for webinar success here
I hope this helps you on your path towards success.