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10 email marketing stats you must know in 2023

Investing in marketing can help you reach your goals, but it's important to consider the best channels for maximum returns. With more digital options than ever before, is email still a worthwhile option? Absolutely! Email continues to be a great way of generating revenue - and at an unbeatable ROI too.


  1. For every $1 you spend on email marketing, you can expect an average return of $36.

  2. 306 billion emails go out each day and that number is expected to reach 361 billion by the end of 2024.

  3. Email is used by over 4 billion people — that’s over half the world’s population!

  4. According to 80% of professionals, email marketing drives customer acquisition and retention.

  5. 60% of consumers say they’ve made a purchase as a result of a marketing email
    they received.

  6. 21% of opened emails are opened within the very first hour of delivery — by the end of hour 3, it is up to 41%.
  7. 30% of professionals said the biggest benefit of marketing automation was the time it
    saved them.

  8. 61% of consumers enjoy receiving promotional emails weekly — 38% even want more emails.

  9. Segmented emails make readers 50% more likely to click a link — leading to more sales.

  10. Email open rates from mobile devices have grown by more than 100% since 2011.